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Sweet Baby Inc Origins Possibly Revealed by Gothic Therapy
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The Curious Case of Sweet Baby Inc. – Hidden Origins Unveiled?

Sweet Baby Inc. and the Ghost in the Startup Machine Let’s be real—Sweet Baby Inc. (SBI) has been a lightning rod for controversy in the gaming world, sparking the beginning of the second wave of Gamergate last year. They’re a mysterious narrative consulting firm that keeps popping up on AAA projects like your ex in your Instagram feed. They often bring with them a certain...flavor. You know the one. That distinct taste of forced DEI checkboxes, preachy character writing, and storylines that feel more like corporate HR trainings than actual games—all wrapped up in some neon purple packaging.Now, a new twist has emerged from the shadowy underworld of YouTube commentary, thanks to a recent deep dive from Gothic Therapy, and it changes everything you thought you knew about SBI.  https://www.youtube.com/watch?v=vjBXOx700SYVideo: The End of the Sweet Baby Lie: Hidden Founder and Built by the […]

Ayefkay May 20, 2025

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Sweet Baby Inc Origins Possibly Revealed by Gothic Therapy
trending_flat

Drama

The Curious Case of Sweet Baby Inc. – Hidden Origins Unveiled?

Sweet Baby Inc. and the Ghost in the Startup Machine Let’s be real—Sweet Baby Inc. (SBI) has been a lightning rod for controversy in the gaming world, sparking the beginning of the second wave of Gamergate last year. They’re a mysterious narrative consulting firm that keeps popping up on AAA projects like your ex in your Instagram feed. They often bring with them a certain...flavor. You know the one. That distinct taste of forced DEI checkboxes, preachy character writing, and storylines that feel more like corporate HR trainings than actual games—all wrapped up in some neon purple packaging.Now, a new twist has emerged from the shadowy underworld of YouTube commentary, thanks to a recent deep dive from Gothic Therapy, and it changes everything you thought you knew about SBI.  https://www.youtube.com/watch?v=vjBXOx700SYVideo: The End of the Sweet Baby Lie: Hidden Founder and Built by the […]

Ayefkay May 20, 2025

Kotaku Writer Doubles Down on Skippable Boss Fights
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Boss Fights Are Essential to Games – Even If Kotaku Disagrees

Kotaku Wants You to Skip Boss Fights. Maybe They Should Just Play Games. Look, I’m not trying to "gatekeep" here—but if you're writing about video games and your hot take is “what if we just remove the part of the game that’s, you know, the actual game,” maybe it’s time to pick up a new hobby. Like knitting. Or yelling at clouds. Or writing about your fee fees in film school forums, where gameplay isn't an obstacle.This week’s subject of critique is Kotaku’s John Walker, who’s back with another article that reads like it was written by someone who spent more time fumbling with the accessibility menu than actually pressing “Start.”In his mind-numbing article advocating for skippable boss fights and his follow up piece where he attempts to defend his position, he insists that optional challenge is an affront to gaming inclusivity. […]

Ayefkay May 19, 2025

REPO Open Beta New Weapons Guide
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Gaming Guides

R.E.P.O. Open Beta Item Guide: All New Weapons Explained!

R.E.P.O. Just Dropped the Wildest Weapons Yet in the Open Beta If you thought R.E.P.O. was already a chaotic co-op horror ride, buckle up.The open beta just unleashed a fresh batch of weapons that are as absurd as they are deadly. From slapping a bucket on a killer duck to turning your cart into a rolling death machine, here's the lowdown on the latest arsenal additions. Duck BucketPulse PistolBoltzapProdzapCart LaserCart Cannon Duck Bucket: Because Why Not? Duck Bucket Cost: $6k - $7k The Duck Bucket exists for one glorious reason: to humiliate the Apex Predator. Image Source: Try Out the Upcoming Update | semiwork Drop it over the Duck’s head like you're in an old Looney Tunes short, and just watch the poor thing waddle around, completely nerfed. No death transformation. No teleporting. Just an angry duck in a bucket. It’s […]

Ayefkay May 18, 2025

Darkwater Game Guide How to Not Drown in Underwater FTL Game
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Gaming Guides

Darkwater Game Guide: How to Not Drown in Underwater FTL

Your Game Guide to Darkwater's Waterlogged Nightmare So you dove headfirst into Darkwater, expecting a chill subnautica experience or maybe a haunted FTL run. Instead, you're getting drowned by sea monsters, panicking in Stampers, and watching your buddy get eaten through a broken window.Congrats! You're playing it right.With barely any info online and more bugs than an early access survival sim has any right to, this guide's here to help you not totally suck.We'll break down everything from arcade games to why the Crucifix is trash. And yeah, we’re keeping it chaotic.(If you haven’t read our Darkwater review yet, start there first. Or don’t. You’re probably mid-mission already.) Arcade Mini-Games: Your Weirdly Important Submarine Pastime How to Play Stampers in Darkwater Stampers is an interesting game where you paint tiles and suffer. This is not explained well in the tutorial.The game […]

Ayefkay May 17, 2025

Alyssa Mercante and Smash JT Lawsuit Gamergate 2 Timeline
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Drama

The Gamergate 2.0 Timeline: ft. Smash JT and Alyssa Mercante

A Case Study in Crybulling Ah, the gaming industry—where the journalists act like rockstars, the YouTubers play watchdog, and everyone thinks they’re the main character. Enter Jeff Tarzia, aka Smash JT, a former game industry insider turned YouTube commentator, and Alyssa Mercante, the (now former) senior editor at Kotaku, a site once known for actual game journalism way back in the day, before it pivoted to clickbait and culture war commentary.What kicked off as a few spicy tweets and YouTube videos quickly devolved into a digital food fight: Mercante accused Smash of harassment, Smash fired back with receipts, and the internet, as always, grabbed popcorn. But let’s be clear—this wasn’t some unprovoked attack by a rando on the internet. It was a public figure throwing punches from her soapbox and then crying victim when someone dared to respond with a video...or a […]

Ayefkay May 16, 2025

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